Our Work
Let’s talk about the headlines that are helping our clients stand out and drive more business.
Cheeky Cocktails
Launching at the height of the COVID-19 pandemic in 2020, Cheeky Cocktails sought to build awareness around its range of premium, shelf-stable syrups and juices, designed to bring bar-quality cocktails into the home. SPR collaborated with Cheeky with the launch of three new syrups, highlighting the brand’s commitment to crafting professional-grade mixers without preservatives or artificial additives. Through targeted media education and strategic storytelling, SPR continues to position Cheeky Cocktails as a go-to brand for cocktail enthusiasts, securing coverage that showcases their innovative approach and mission to make exceptional home bartending accessible to all.
Sandra’s Wine Life
Already a preeminent guide in the wine and spirits community, Sandra Guibord wanted to provide wine education in a fun and entertaining way to everyone from beginners to connoisseurs. Through the promotion of her new book, Find Your Wine Identity, SPR was able to unite Sandra with relevant media and consumers where she was able to share ideal wine choices, tasty recipes for perfect wine-pairing, and notable tips to make every event truly special. Find Your Wine Idenity has been endorsed by top-tier media outlets and can be purchased at major retailers including Barnes & Noble.
Asase Yaa Cultural Arts Foundation
SPR has been instrumental in elevating the presence and impact of the Brooklyn-based Asase Yaa Cultural Arts Foundation through strategic promotion of their programming across New York City boroughs and on a national scale. Partnering with the foundation, SPR has supported initiatives such as The Rhythms & Movements of African American Culture Festival, the Children’s Summer Arts Camp, and the inaugural fundraising gala, Dreams In Action: A Night of African-Inspired Excellence. They have also facilitated publicity for the foundation's expansion into a new Brooklyn space, their annual Kwanzaa celebrations, and numerous other events and initiatives. Through these efforts, SPR has helped Asase Yaa amplify its mission of enriching, educating, and entertaining youth and adults by showcasing the rich traditions of African Diasporic dance, music, and culture. This collaboration has bolstered awareness of the foundation’s invaluable work in empowering young people and fostering community through the arts.
Bjørn Okholm Skaarup
When Danish artist Bjørn Skaarup’s iconic bronze sculpture, Hippo Ballerina, was set to return to New York City after a hiatus, SPR was tasked with making a huge media splash. The beloved 2.5-ton copper tutu-clad bronze sculpture has become an icon of New York City and we wanted its return to be the headline of every major local news outlet. We worked with Cavalier Gallery and encouraged locals to #DanceWithHippoBallerina; in return, her presence was plastered all over Manhattan news outlets.
Cube Art Fair
SPR was approached by Cube Art Fair in the middle of the 2020 pandemic to promote their new, innovative format that is safe and accessible to the public. During a time when people were avoiding leaving their homes, we had to figure out a way to bring the art fair to the people and encourage them to #staycreative.
Through a tailored media strategy, we garnered local and national attention surrounding the new format that included artwork shared on over 100 kiosks, newsstands, bus stops and billboards around New York City including a 15,000 sq/ft billboard located in the heart of Times Square. We now work with the fair to promote its editions in Miami and New York City, including establishing them as the first-of-its-kind NFT art show in 2021.
Mark S. Kornbluth
As a photographer who has lived in New York City for over 21 years, Mark sought out to capture the desolate streets and shuttered buildings amid the 2021 pandemic lockdown as moments to remember. For his exhibition DARK, SPR was tasked with garnering local media attention to these once-in-a-lifetime photographs portraying the beauty of the empty Broadway theatres. Through a strategic media relations plan, opening night comprised of over 400 attendees and local media attention across broadcast, print, and online.
Chris DeFlorio
Chris DeFlorio had just retired as an NYPD police officer when he approached SPR for a public relations plan. Upon retiring, he has become a full-time ghost buster, visiting those who claim to be afflicted by witchcraft, hauntings, and possession. It was our job to not only share his story, but to shed light on how very real (and scary) this industry is. We strategized a plan to garner international attention on his job, the cases he’s worked on, and upcoming initiatives. He is now known and contacted for cases worldwide.
Pink House Alchemy
Pink House Alchemy had been on the market for several years and was looking to garner awarness and recognition outside their home state of Arkansas surrounding their farm-to-bottle products and use outside of cocktails. By shining light on the brand’s commitment to creating high-quality, all-natural products used to sip, bake, and cook, SPR was able to position Pink House as the go-to farm-to-bottle company with self-distribution and services in almost all 50 states.
Soulo
Soulo was created to shine light on the importance of positive mental health, espcecially within the LGBTQ+ community. Since building a foundational story for Soulo as the newest experiential wellness brand on the market that goes beyond just lighting a candle and taking a bath, SPR has been able to authenitcally message the company as redefining how we approach feelings as a culture, with an experience that acknowledges where you’re at instead of just telling you to feel better.
